The Sandbox metaverse hits 2M users, begins K-pop partnership


The Sandbox metaverse game, owned by nonfungible token (NFT) investment giant Animoca Brands, has surpassed 2 million registered users amid its play-to-earn season two alpha launch.

The crypto game, backed by NFTs and its native SAND token, has been in the works for roughly four years, and the latest preview into the game comes just a couple of months after its long-awaited season one alpha launch in late November 2021.

Season two officially went live on Thursday, and any user is able to freely explore 35 different virtual experiences, including a sneak peek of the “Snoopverse” in partnership with popular rapper and newfound NFT proponent Snoop Dogg.

There are 200 quests that players can complete to earn a chance of getting an Alpha Pass NFT, which will reward the owners up to 1,000 SAND, worth roughly $3,000 at current prices.

The Sandbox is aiming to roll out the project in phased stages moving forward, and according to the platform’s roadmap for 2022, next quarter will see the launch of a decentralized autonomous organization that will give voting powers to holders of SAND, virtual land and avatars.

A key factor behind The Sandbox already having a strong user base in its alpha may be its long list of partnerships with mainstream names such as Warner Music, The Walking Dead, Snoop Dogg and Deadmau5, to name a few.

It appears that anticipation for the season two alpha launch hasn’t yet impacted price action, with the price of SAND down 5% over the past 24 hours to trade at $3.05. It is down more than 24% over the past 30 days and around 64% from its all-time high from three months ago.

Related: The Sandbox announces $50M fund for its startup accelerator program

In terms of NFTs, the floor price of The Sandbox’s virtual land plots are also down 8% over the past week to sit at 2.97 Ether (ETH), worth roughly $8,100 at the time of writing.

On March 2, The Sandbox also announced a partnership with Cube Entertainment to develop tokenized assets for the game featuring aspects of Korean culture such as K-pop.

“Cube is truly embracing the spirit of the open Metaverse by moving one step further into The Sandbox via its K-culture hub, where it is actively curating local brands and partners of their main K-POP label and offering them presence into The Sandbox through its own lands,” said The Sandbox co-founder and chief operating officer Sebastien Borget as part of the announcement.